Piano (Carpisa, Yamamay and Jaked), Trenitalia and tivùsat: innovating the business with analytics
Source: digital4.biz:
part of the data is possible, when a company's assets accumulate in value that is largely dispersed and perused, but is valued in the right way. ChiC is there, and has its own assets: it corporate of bless 'insights' obtainable on data, power of customer services, or evolution of CRM functionality, Oracle's business analytics solutions. The occasion is the event "Oracle Analytics in Action", a reference operation on the innovation activities of the entrepreneur through the age of modern business intelligence functionality.
Piano, a unique data base and access from Mobile "live"
Piano Group, resulting from the merger of the Italian company Kuvera and Inticom, carpisa, Yamamay and Jaked brand. With 1,275 in 47 points, over 30 pieces of millions and 16 receipts a year, Piano triggers development support and creates a global strategy for brands. The need for one of BI alone, Michele di Nuzzo, responsible for the IT project, was born in Carpisa (before the birth of the holding company), then the project state and allsteso and allsteso two brands. Prior to this project, the data, on various various systems (POS, CRM, ERP systems, HR), were in which the lords were, were to be found from different elaborations: from time to time the were made available to the business with chronic delay and, the dedicated force, inconsistencies confidence in this information.
The need was eats and large amounts of data, also processing historical data and on the line those
of the ten of. All this, by accessing it from a single point. Today, with Oracle BI, all the data is collected in the database a single, and you can draw information from historians and a 'live'. But, in any case, the agents of the commercial network, accessing the system on the go from iPad or iPhone, can certainly in real time what points are needed to intervene.
Trenitalia, customer data and service process and tentra loyalty
Trenitalia, Alessandro La Rocca, responsible for strategic planning, innovation plans and commercial integration, first used a custom system (Cartaviaggio) of complaints, loyalty and reporting, with data invasive on multi-system and poor in tools for effective marketing actions. But since 2010, with the support of Almaviva and Deloitte, it has launched a regrad process that has customers and loyalty processes on the Oracle Siebel CRM platform. This has authorized from the dao-classic CRM a 'precision marketing', 'own and on the taste', the debase de metro of customers, the finger of customer care and the loyalty management capabilities. The old reporting system has also been decommissioned, with Oracle BI Apps, which has placed profiling capabilities. In the project, the introduction of Oracle RTD (Real Time Decisions) then has the effect of commercial campaigns: data given anagraphand and behavioral through predictive models is in fact possible actions per user, made a high 'rate conversion's more.
Tivùsat choose CRM in the cloud
Being a young company, tivùsat – born in 2009 platform come satellite via evago to support users not covered, in all or part, by the earthly-speaking earth – has[from the beginning cloud model, to migrate an evolved CRM, direct evolve Gilda Serafini, the company's director of thesor, control and CRM manager.' The evolution towards business analysis is folded with the need for the condience of the god and the greater use of the services. In 2013, the Oracle Siebel CRM on Demand, an Oracle Service Cloud increased the type 'self care install' i da finale, applying a 'web oriented' logic that has gradually the number of operators for the call center. The use of Oracle BI Cloud Service has allowed to integrate all points of (chat, social contact, etc.), with the ability to at-access users and request their 'customer experience'.
